Tainted Love Composed by Ed Cobb Essay Example | Topics and Well Written Essays - 500 words

Tainted Love Composed by Ed Cobb - Essay Example Tainted Love was composed by Ed Cobb, a songwriter and originally recorded by Gloria Jones, a soul singer, in 1965. However, the song emerged a mainstream hit in 1981 performed by Soft Cell duo, Marc Almond and David Ball as a cover song. Almond and David Ball, the core of the Soft Cell band, left their mark on the generation that lives today. Both Almond and Ball came from Leeds, U.K and had a mundane music career. They had redundant failures, which made their recording company to give them one last chance to make a hit. They utilize this last chance to make the song Tainted Love not feeling sanguine when recording it. Every radio station in the United Kingdom was awash with the song. Soft Cell’s version hit the top of the U.K’s single charts and maneuvered its way to Top 40 in the United States a year later, peaking at position 8. Tainted Love by Soft Cell was synth-driven and danceable. Enriched with Marc Almond’s vocals alternating torched and sleazy, it is agreeable that this was one of the epic songs of its time. They went ahead to set a Guinness World Record for the longest consecutive stay on the U.S Billboard Hot 100 chart. Compared with the original version done by Gloria, Soft Cell’s version portrayed a darker edge. In spite of the fact that the band had it as a cover song for their album, their synth-pop approach made the song sound more original. Soft Cell virtually owned the song. Soft Cell’s Tainted Love is my favorite ballad especially because of the jocular manner in which the singer says he wants to run away because he has endured a lot. The song is indeed heart-rending and makes one feel like true love never exist. Different people can have a varying interpretation of a song. According to me, the song Tainted Love is about unconsummated love.  

Music In My Life Presenation Essay Example for Free

Music In My Life Presenation Essay MUSIC Music is an influence in everyone’s life. The type of music you listen to can shape the person you become and how you act in different situations. The first instrument I learned how to play was the piano. I only played for about a year or so, then I moved on to the violin. I was a big fan of the violin and recall playing in several recitals with my instructor. I found the recitals to be both exciting and nerve racking at the same time, but in the end it was an unforgettable experience I could not live without. During my high school years I became a fan of the guitar. I started playing the acoustic guitar and I enjoyed it more than every other instrument I ever played growing up. Upon my high school graduation, I purchased my own electric guitar. From that day on I tried to play it as often as I could, but now I do not have the time for it like I used to which is a shame and depressing. MY DREAMS One of my fears in life is not having enough time to achieve all of my dreams. I would love to go on a cruise to the Caribbean. While growing up, vacations with my family were a big part of my life and continuing that lifestyle is of utmost importance to me. I am an adventurous type of person and would enjoy doing a few â€Å"extreme† activities in my life. These activities would consist of skydiving and bungee jumping. Another dream of mine is to visit every state in the United States, as well as travel around the world. Later on in life, I would like to complete my career goals by obtaining my PhD to further my career. One of my biggest dreams I hope to achieve someday would be to go to Germany and visit the town named after my family. In Germany, my family was considered Dukes and we eventually had a town named after us. This would be an ideal vacation and it is one the most amazing things I hope to do at some point in my life.

Nietsche and Evolution Essay -- Religion Creationism Evolution Essays

Nietsche and Evolution "It is the image of the ungraspable phantom of life; and this is the key to it all." -Melville In 1859 Charles Darwin offered a theory that seemed to disprove the longstanding explanation of the Origin of existence. Darwin's theory of evolution proposes a convincing argument that the universe was not created for a purpose, with intention, by a conscious God, but rather, was a phenomenon of random change. Fredrick Nietzsche articulated the gravity of the effect of Darwin's theory on society. He said that when Darwin published the theory of evolution people stopped believing in God. Nietzsche wrote that when people stopped believing in God, God died. According to Nietzsche people read the theory of evolution as a direct contradiction to the notion of the Mind: a Consciousness behind creation. Nietzsche's assertion pivots on the assumption that God's existence depends solely on human belief. Nietzsche assumes that belief is the greatest power that humans possess, but that this belief could not stand strong against the theory of evolution. So the theory of evolution destroyed the greatest power possessed by humans and in doing so destroyed God and destroyed the notion that there was Something that sparked the origin of species. But Darwin's theory did not stop the study of teleology: people continued the search for the Origin of existence. Even after The Publication in 1859 people still have a powerful need for knowledge, and a yearning faith that It is out there, that there is Meaning. This need fuels humanity's search for God. Darwin may have killed the human belief in a conscious, purposeful God, but he did not kill the human belief in an Origin. The search for the Spark that started existence conti... ... 1859, but only in a very specific God. In 1859 Darwin created a space for people to find new faith. Darwin did not kill the human ability to have faith in a God, but rather, opened the field of possibilities. Nietzsche's argument of 'The Death of God' did not take this opening of possibilities into consideration. Though people might not believe in a certain type of God they continue to search for something. Nietzsche writes with a very narrow definition of God: the conscious, purposeful, mindful Creator of existence. Maybe this God died in 1859, but it did not leave western society Godless. In all of recorded human history people have been searching. There has never been a time when people have given up The Search for Meaning. This Search is what makes God a living reality. Humans are always yearning to find Meaning. Only when this yearning stops will God die.

Five Guys Burgers and fries: Ingredients for success Essay

Introduction The purpose of analyzing the success story of Five Guys burger is to examine the milestones covered by Five Guys to establish the successful business in private enterprise system. The perfect business plan that Five Guys has includes drivers of change on the system, the ethical and social responsibilities that Five Guys developed towards its employees. Furthermore, a unique strategy of marketing â€Å"word of mouth† which helped Five Guys in establishing more than 1000 outlets across the nation instead of spending millions of dollar in advertisement. Overall, this case study helps how an entrepreneur can run business by using out of box and simple solution to gain success in market. Five Guys’ philosophy setting apart from other fast food chains By careful reading of the Five Guys’ case study, I think quality product and customer satisfaction is the main philosophy of the Five Guys burger. According to Jerry Murrell â€Å"We need to concentrate on the quality of our product, and the satisfaction of the customers†. Five Guys maintained its philosophy of quality product for instance freshly prepared bun, fat free meat and no corner cut fries. As mentioned in the case study â€Å"The meat for the burgers – 80 percent lean- is always fresh, never frozen and their plants so clean, you could eat off the floor†. While focusing on customer satisfaction, people use to come by and eat Five Guys burger because they think; the place where burger is made is very clean and tidy. Kitchen of Five Guys is always open to customer and if someone wants to see how his/her burger is being made, (s)he is more than welcome. Landlord of a franchisee admired Five Guys by saying that we have Five Guys clean, friendly storefront and quality food in neighbors (Neil Janowitz, 2007). Secondly, customer like waiting for Five Guys burger because of its quality food. Five Guys improved its customer satisfaction by serving peanuts to its customers. Five Guys started to distribute free, unshelled peanuts to placate waiting customers. The peanuts have become a Five Guys trademark (Roger, Y, 2009). I must say that above mentioned philosophy helped Five Guys a lot in developing such successful burger’ food chain that it clearly making a competition to all other renowned fast food chains like McDonalds, Burger King and Wendys. Original Values of Five Guys burger and how it remains strong today Two Original values which I found after a careful review of case study, I assume (a) quality food and (b) no advertisement. Mentioning the standard of quality food, Five Guys burgers are as fresh and juicy as they were when the first restaurant was opened in 1986. They have same freshly baked bread every day since its opening. Similarly, potatoes are cut fresh every morning and fried in peanut oil; never greasy served in Styrofoam cup. Five Guys hired the person that baked the bread/bun for their first store, and made him a partner in the firm. They ensure that every store gets fresh bread every morning. Five Guys burger had a belief that people want to know that their money is used in providing quality food. A word of mouth strategy worked really well for Five Guys That’s why Five Guys don’t advertise to sell its product. Jerry Murrell says, â€Å"Treat that person right, he’ll walk out the door and sell for you. We were going to use our food to market our products†. (Roger, Y, 2009). Three factors contributed Five Guys’ success There are numbers of factors involved in contributing success to Five Guys business. I am going to mention only three of them. * Quality food * Simple menu * No advertisement. First factor plays an important role in the success. Simple menu, I think, is the key to success. Although, Five Guys tried to enhance or increase its menu by serving coffee and a chicken sandwich but it did not work, so they stop serving coffee and chicken sandwich. Likely, franchisees put pressure to add items, such as milkshakes but Five Guys did not accept it. â€Å"We’re the only burger chain that doesn’t have milkshakes. But we couldn’t possibly have a milkshake that comes of out of the machine† Jerry says (Roger, Y, 2009). Second factor quality of food is the heart core factor that contributed to the success of Five Guys burger. â€Å"Five Guys’ burger is better than McDonald’s,† says Tristano. â€Å"Americans have always fallen in love with a better product â€Å"(Burke M, 2012). Speaking about quality food that offers Five Guys includes superior quality of meat, eighty percent lean, always fresh, never frozen at all. Potatoes always come from northern Idaho, because of weather condition they grow more slowly, solid and tasty in comparison to the potatoes grown in California or Florida, grow faster and are cheaper used by other fast food chains. Five Guys use anything but the best. Five Guys first soak fries in water so when the fries are per fried, the water boils, forcing steam out of the fry. This forma a seal so that when they get fried a second time, the fries don’t absorb any oil and so are never oily. â€Å"Fries are much harder than burgers† says Murrell. â€Å"We work day and night on them, all the damn time.† (Burke M, 2012). Five Guys menu allows the chain to focus all its energy on executing its burger â€Å"perfectly† (Licata, E., 2009). Five Guys burger decided they would cook only in peanut oil, which cost five times as much as the oil, other burger restaurants were using (Lottie L., 2012). Finally, the factor is no advertisement, which I think contributed to the success of Five Guys. Five Guys burger had a belief that people want to know that their money is used in providing quality food. That’s why they don’t use advertisement to sell their product. Jerry Murrell says, â€Å"Treat that person right, he’ll walk out the door and sell for you. We were going to use our food to market our products† Jerry says. (Roger, Y, 2009). Five Guys burger admits that they do things a little differently than most companies other fast food companies don’t, they put 3% of their revenue toward marketing or advertising. Five Guys burger simply don’t, they spent that money as a bonus to give their employees. â€Å"All of our employees at our stores, we pay them good money. I think that’s important† Murrell says. â€Å"Hire well-paid people and they’ll stay with you.† (Lottie L., 2012). Social and ethical practices of Five Guys burger An organization is considered to be respectable because of its social and ethical policies it implemented within the organization. After a careful study, I think â€Å"No Marketing or advertisement† is one of the top social aspects of Five Guys. â€Å"He said anybody can be successful in the restaurant business if you serve a good product, (have a) friendly and clean atmosphere and reasonable price,† recalls Murrell (Lottie L., 2012). A word of mouth strategy worked really well for Five Guys. Five Guys used the strength of society in positive way and customer base is increased day by day on the recommendation of another customer. I think second aspect of social policy of Five Guys is selling its franchises. This aspect helps middle class people to have their own small business which also helps in increasing the employment rate. More than 1700 stores reportedly been sold for future development into Five Guys outlets (Datamonitor, 2010) I think ethical aspect covers how an organization is beneficial for its employee. Most of the Organizations spent a fixed percentage of its revenue on marketing but Five Guys don’t do it. Five Guys spend that fixed percentage as bonus to employees. The Company has noted that it gives around $6m a year in bonuses to its employees. Murrell says its important to make employees feel a sense of ownership and accountability. Five Guys has a policy to maintain high standard of customer service by employing mystery shoppers to regularly judge its outlets. This strategy positively appraises staff and keeps standard high. Five Guys send those secret shoppers twice a week to all locations, looking to catch staff delivering outstanding customer service. If they get a good score during the secret audits, they receive $1000 to divide amongst them, usually 5-6 people per crew. This is over and above the $8 or $9 an hour the crew makes, as a result crew feels happy and satisfied. Conclusion This case study enables us to understand that business plan is very important in order to run a successful business. Business philosophy or company goal plays an important role in running the business successful. Businesses cannot flourish if higher management don’t have out of box solution or strategy. In this case study we have noticed that philosophy plays an important role along with the out of the box marketing strategy i.e. â€Å"No Marketing/advertisement† that gives Five Guys an edge to its competitors. Reference 1. Janowitz, N. (2007). Five Guys sticks to burger-and-fries formula. Shopping Centers Today, 28(7), 32-33. 2. DATAMONITOR: Five Guys Case Study. (2010). Five Guys Case Study: Maintaining Growth in Fast Food with a Simple Menu & Quality Focus, 1-11. 3. Licata, E. (2009). FIVE GUYS. Nation’s Restaurant News, 43(18), 58. 4. Lottie L., J. (n.d). Five Guys family keeps it simple. USA Today. 07/30/2012 5. Burke, M. (2012). Five Guys Burgers: America’s Fastest Growing Restaurant Chain. Forbes.Com, 26 6. Roger, Y. (n.d). Five Guys is simply successful. USA Today, 06/08/2009

A social psychology final paper Essay

The movie I chose was Easy A because there are many psychological concepts this movie that relate to real-life events and it covers many theories we learned about in this class. Easy A was released in 2010 and directed by Will Gluck. It’s about a teenage girl named Olive who accidentally admits to her friend Rhi that she was having sexual relations with boys. She felt pressured into lying since her friend had already engaged in sexual acts with her boyfriend. A rumor then spread and many people in the school then ignored Olive because they thought what she did was an immoral act, but the guys started giving her more attention. I feel that this applies to many people in the world today and it is not just in this movie. Many social psychological concepts come up in this movie like: conformity, looking glass self, self-presentation/impression management, cognitive dissonance, situational constraint, majority influence, self discrepancy, and social comparison theory to name a few. In the beginning of the movie, Olive lies while talking to her best friend, Rhi and accidentally said that she had slept with someone when in fact she was still a virgin. Rhi was not a virgin anymore so Olive felt that she had to lie to conform to the norms of her friend. The Social Comparison Theory says that to interpret whether our performances are successes or failures, we must often compare them with our own goals and expectations or with the performances of others. (DeLamater, 85) This theory helps us have conformity with others just as Olive compared her views to her friend’s views and then ended up lying to receive positive reinforcement from her friend. Olive was using this theory when she looked at one of her peer’s actions and saw her own behavior as in opposition to the norm. Then because she probably felt inferior to Rhi, she changed her behavior. Had she not gone along and followed what her friend did and changed her behavior and looks she would have been violating this theory. The Asch Conformity Paradigm shows that within limits groups can pressure their members to change their judgments and conform with majority’s position  even when the position is obviously incorrect. (DeLamater, 287) This is shown in the movie when at first she is pressured and says she had sex with someone because her friend did and once she got that reputation the guys persuaded her to act like she was being promiscuous and having sexual relations with them. Even though she knew this was wrong she still decided to do it because the majority influence put more pressure on her to go with â€Å"having sexual relations† to help some of her friends (who were guys) become more popular. This resulted in cognitive dissonance, which is a theory, that deals with consistency between behaviors and attitudes and it occurs after a decision and when one acts inconsistent with their beliefs. (DeLamater, 153) This is shown when she makes the decision to lie to her friend and say she has had sex and afterwards she has second thoughts and starts to regret it because it went against her values that she held. Another outstanding concept in this movie was self-presentation/tactical impression management. Self- presentation and impression management are petty similar because they are both processes by which individuals attempt to control the impressions that other form of them during interaction. (DeLamater, 89-90). Throughout his movie Olive presents herself to everyone at her school as someone she was not. She was viewed as the new school slut and at first she had cognitive dissonance about this but she then started to embrace it. Olive began to look the part by wearing risquà © clothes like corsets and tight revealing shirts. She even sewed an â€Å"A† on her clothes as a reference that she was being portrayed as Hester Prynne, the main character from The Scarlett Letter who was deemed to be adulterous and that was very inappropriate at the time. By presenting herself this way she is going with Cooley’s Looking Glass Self that says we acquire our view of ourselves from the views of others. (DeLamater, 69) By all of her classmates viewing her as promiscuous she started to view herself as that and changed the way she usually dressed to be more racy. This change in style and behavior lead to self-discrepancy which is when a component of the actual self is the opposite of a component of the ideal self or the ought self. (DeLamater, 82) This is seen when Olive goes out in public and portrays herself in a different way than what she believes her actual self as because she is more concerned with social interactions than what her actual self believes. This whole change of self was to boost her self-esteem because she knew if she  didn’t change the way she looked to fit the part she would be embarrassed and humiliated and her self-esteem would be lowered. Throughout this movie you can she the deviant behavior and how she violates the social norms of people her age. She dressed scandalously, she acted promiscuous, she acted out and got a rebellious attitude. These rebellious things Olive was doing changed her behavior and labeled her as deviant. Deviance is not considered deviant until it is labeled as that. So in her case, Olive really considered bad until a group of people at her school started going against what she was doing and even her friend, Rhi joined in. they started protesting what she was doing. This created a lot of aggression and hate for one another and eventually lead to intergroup conflict. In intergroup conflict there is a situation in which groups take antagonistic actions toward one another in order to control some outcome important to them. (DeLamater, 326) The outcome this group sought was to get Olive and other girls to stop acting in this way and being immoral. They went around and held signs around the school protesting what they thought of her behavior. After this, Olive finally realized that she was doing wrong and she made a video telling the truth to everyone and saying that it was all just an act. Everyone then viewed her as a liar for what she did, but she didn’t care because she saw what she did was wrong and it was a better reputation than being called easy. The whole reason Olive took on the role of being the school slut was to keep the type of self-presentation and tactical impression management. I think a lot of people feel the same way today in our world because if because I agree in the looking-glass self because I agree that you think of yourself the same way your peers and significant others see you. So if someone sees you as fat, ugly, promiscuous, or something else I agree that you would start to internalize what they say and take on that role. By the end of the movie, Olive’s beliefs about herself had changed significantly. She knew throughout the movie that the person she was portraying was not truly herself and it did not go along with her values but she kept the role to keep up with the rumor that she had started. In this movie we could see how social rejection affects the way you view yourself and how you carry yourself. In Easy A there are issues that we discussed in Social Psychology and many of them can be applied to everyday experiences, you just have to be  aware of them because they are truly all around especially in movies today. References DeLamater, John D., and Daniel J. Meyers. Social Psychology. 7th ed. N.p.: Cengage Learning, May 20, 2010. Print. Devine, Z., Gluck, W., Emmrich, A., Johnson, M.B. (producers) & Gluck, W. (director). (2010). Easy A [motion picture]. United States: Sony Pictures.

Bare Knuckles Boxing

Bare Knuckles Boxing For much of the 19th century boxing was not considered a legitimate sport in America. It was generally outlawed as a notorious crime, and boxing matches would be raided by the police and the participants arrested. Despite the official prohibitions against boxing matches, boxers often met in celebrated fights which drew large crowds and were openly reported in newspapers. And in the era before padded gloves became standard gear, the action in the bare-knuckle era was particularly brutal. Did You Know? Boxing was generally illegal in 19th century America, with fights held in secret locations.Bare-knuckle bouts were brutal, and could last for hours.Fighters could become famous, and some, peculiarly, picked up a political following.One bare-knuckles champion went on to serve in Congress. Despite the fame of some boxers, matches often tended to be scraps organized by neighborhood political bosses or outright gangsters. The fights could go on for hours, with opponents battering away at each other until one collapsed or was beaten insensible. While the contests involved punching, the action bore scant resemblance to modern boxing matches. The nature of the fighters was also different. As boxing was generally outlawed, there were no professional fighters. The pugilists tended to be otherwise employed. For instance, one noted bare-knuckles fighter in New York City, Bill Poole, was by trade a butcher, and was widely known as Bill the Butcher. (His life was very loosely adapted and portrayed in the Martin Scorsese film Gangs of New York.) Despite the notoriety and underground nature of bare knuckles fighting, some participants not only became famous, but were widely respected. Bill the Butcher, became a leader of the Know-Nothing Party in New York City before being assassinated. His funeral drew thousands of mourners, and was the largest public gathering in New York City until Abraham Lincolns funeral in April 1865. A perennial rival of Poole, John Morrissey, regularly found work as an election-day enforcer for New York City political factions. With what he earned boxing he opened saloons and gambling joints. His pugilistic reputation helped Morrissey to eventually be elected to Congress, representing a New York City district. John Morrissey during his bare knuckles boxing career. Library of Congress While serving on Capitol Hill, Morrissey became a popular figure. Visitors to Congress often wanted to meet the man known as Old Smoke, a nickname he picked up in a saloon fight when an opponent backed him up against a coal stove and set his clothes on fire. Morrissey, incidentally, proved he had enormous tolerance for pain when he won that particular fight. Later in the 19th century, when the boxer John L. Sullivan became popular, boxing became somewhat more legitimate. Still, the air of menace continued to surround boxing, and  major bouts were often held in peculiarly remote locations designed to skirt local laws. And publications like the Police Gazette, which focused on boxing events, seemed happy to make boxing seem shady. The London Rules Most boxing matches of the early 1800s were conducted under the London Rules, which were based on a set of rules laid down by an English boxer, Jack Broughton, in 1743. The basic premise of the Broughton Rules, and the subsequent London Prize Ring Rules, were that a round in a fight would last until a man went down. And there was a 30-second rest period between each round. Following the rest period, each fighter would have eight seconds to come to what was known as the scratch line in the middle of the ring. The fight would end when one of the fighters could not stand, or could not make it to the scratch line. Theoretically there was no limit to the number of rounds fought, so fights could go on for dozens of rounds. And because the fighters punched with bare hands, they could break their own hands by attempting knock-out punches to their opponents heads. So matches tended to be long battles of endurance. Marquess of Queensberry Rules A change in rules occurred in the 1860s in England. An aristocrat and sportsman, John Douglas, who held the title of the Marquess of Queensberry, developed a set of rules based on the use of padded gloves. The new rules came into use in the United States in the 1880s.

The Heat is On essays

The Heat is On essays The article, The Heat Is On discusses the rising problem of global warming. Many scientists and experts on the subject agree that humans are causing this sharp rise in climate. Jerry Mahlman, the director of the National Oceanic and Atmospheric Administrations Geophysical Fluid Dynamics Laboratory at Princeton University, says there is little left to debate on the subject. Ill take ten to one odds against anyone who says this is bogus, he remarks. He believes that the industrial output of greenhouse gases is responsible for the change. He is not alone with his views. New studies show that the planet is hotter than it has been in thousands of years. The basic idea of global warming is the earths ocean, soil, plants, and animals naturally release carbon dioxide into the atmosphere. Along with other gases such as methane and water vapor, they trap solar radiation in, keeping a steady climate. Human activities in the last century appear to be adding more greenhouse gases to the atmosphere than are being naturally recycled. Nature essentially cant keep up with our pace of producing greenhouse gases. This increasing margin is what scientists believe to be the cause of global warming. Not only do scientists have ideas of how the earths climate is rising; they have written and recorded proof. Since 1900, the earths average temperature has increased by 1.1 percent. The warming is not evenly distributed either, changes of nearly 10F have been recorded around Upper Canada, and northern Eurasia. This doesnt seem to be that much, but climate changes like these can cause drastic problems. These problems could include sea level rises, mountain glaciers receding, snow cover declines, coral reef destruction, and unpredictable weather patterns. Two scientists named Michael Mann and Raymond Bradley from Massachusetts looked back at the last 1000 years to estimate the ...

Free sample - Advanced research methods. translation missing

Advanced research methods. Advanced research methodsThe issues that these two articles raise are that one; culture plays a major role in influencing a decision of an individual. What could be morally right to a person from one culture could be immoral to another person from a different cultural background. The other issue is that different parts of brains vary in activities when it comes to moral impersonal, moral personal and non moral conditions. This kind of study can be classified as and experiment. This is because people who were being tested, when answering questions were undergoing brain scanning by use of FMRI. In this way, the researcher gets first class information as he is the one who watches the results come out (Joshua D. Greene, R. Brian Somerville, Leigh E. Nystrom, John M. Darley, Jonathan D. Cohen, 2001). One of the factor   that the researcher seem to control is that he is able to prove that his findings are true by demonstrating his experimental results. The other way he uses is to explain step by step and seems to have a convincing power. The hypothesis in the study is that certain parts of brain and culture are involved when it comes to make decisions concerning morals. The researcher hypothesis was correct. This is because most of the respondents’ answers and results of the brain scanning were in favor of the hypothesis. The brain scanning followed the laid down procedures (Sandra Blakeslee, 2005). When comparing the information in the New York Times and the short journal, the short journal has deeper information than the New York Times’. The key difference is that the researchers were working on the same issue but the researcher in the short journal went an extra step of doing a brain scan. The moral issue is that it is better to provide more reliable outcome. The information provided can be of great value to the society. This will help people to understand why people behave in a manner that is different to them. References Joshua D. Greene, R. Brian Somerville, Leigh E. Nystrom, John M. Darley, Jonathan D. Cohen (2001). An fMRI Investigation of Emotional Engagement in moral judgment. Science Sandra Blakeslee (2001, September 25). Watching How the Brain Works As It Weighs a Moral Dilemma. New York Times

Introduction & Conclusion Essay Example | Topics and Well Written Essays - 500 words

Introduction & Conclusion - Essay Example overview of the history of my hometown and some information and trivia of note that helps make the Freetown, Sierra Leone area of West Africa a very interesting place to visit. Not everyone knows that Freetown is the capital city of Sierra Leone and as such, holds the distinction of having the Atlantic Ocean as its major port. This city, with a current population of over 1.2 million has an economy that relies heavily on the harbor for its jobs with the Sierra Leone River providing most income for the population thanks to having the worlds largest natural deep water harbor. As a historical landmark, Freetown is home to the founding history of Sierra Leone. Founded by African - Americans, it once also housed liberated West-Indian and African slaves. All symbolically represented by the Cotton Tree which once stood as the historic symbol of Freetown. Freetown exists with a mostly tropical climate that has only 2 seasons, wet and dry that is enjoyed by the Muslim and Christian residents of the area. All of whom are united by the Krio (Creole language) that is the first language of all Freeportians. English is also spoken widely among the more well educated members of the town society. Comprised of 6 municipalities and governed by a city council, its local government is composed of a typical heirarchy: a mayor with executive authority who also happens to be the city manager, and the elected members of the Freetown City Council who hold their offices for 4 years respectively. It has been led by the All Peoples Congress since the 2004 elections. As a modern 21st century town, Freeport continues to exercise its importance as the economic center of Sierra Leone. With the continued development of the Queen Elizabeth Quay II, the Freetown port is highly capable of receiving a vast number of ocean going vessels in support of the countrys export industry. Industrial developments covering food and beverage processing, fish packing, rice milling, oil refining, diamond

HREEOC (Case Study) Essay Example | Topics and Well Written Essays - 750 words

HREEOC (Case Study) - Essay Example The last held position was supervising teller. As the company requires teller, here the past experience of her can be neglected as it was not completely comprises of supervising tellers. Jake worked for part time in a fast food centre and completed his accountancy certification. This proves his dedication to his study and the nature of the work he prefers. As he was proved enthusiastic in the pre employment testing it is advisable to hire Jake instead of Mary. The employment law or case law does not hold for this type of cases and these types of rejections does not fall under EEOC practices. Pre-hire testing is considered as an effective risk management tool that has been proven to significantly improve productivity. Despite the widespread use of pre-employment testing, anxiety continues to surround the use of these tests due to legal issues, which are largely complicated and difficult to understand. Care should be taken in avoiding the adverse impact. Under Title VII of the Civil Rights Act of 1964, it is "unlawful for an employer to refuse to hire any individual, or otherwise discriminate against any individual with respect to his . . . employment, because of race, color, religion, sex, or national origin." With regards to pre-employment testing, Section 703(h) of the Act provides that "notwithstanding any other provision of this subchapter, it shall not be an unlawful practice for an employer . . . to give and to act upon the results of any professionally developed ability test provided that such test . . . is not designed, intended or used to discriminate because of race, color, religion, sex or national origin." Obviously, Title VII does not prohibit employers from the use of intelligence, skills or integrity tests in the workplace. There has not been a single case that found an employer's use of personality testing in the workplace resulted in the adverse impact of protected groups. As this case of Mary and Jake comes under the test of integrity and not under other cases, it cannot be considered under any of the criteria mentioned under the law which covers personality testing and brings legal tangles to employers. The employer can be free to select Jake avoiding the presence of se ntence stained Mary. 3. What would be the implications of either decision The consequences that are supposed to arise can be categorized into two types after the recruitment. 1. The sequences those are due to the work culture of the person recruited. 2. Possible legal tangles due to suing of the company by the rejected candidate, when he/she feels that he/she was rejected in unjustifiable manner. In the first case of consequences it is easy to suspect or predict that if Mary was recruited the embezzlement may take place even in this organization. As it is a bank and the misappropriation that takes place will leave a stain on its reputation. One cannot stand guarantee for a sentenced and bankrupted personality, that too when he/she was sentenced for willfully committed cheating or fraud. The same fraudulent practices cannot be ruled out if Mary was recruited. In the case of Jake as he was a fresher the company may think about his experience. But the specialization in accountancy makes him different from Jake and gives him an advantage

Farmer Market Essay Example | Topics and Well Written Essays - 250 words

Farmer Market - Essay Example The market provides a means for moving small volumes of produce away from the bulky quantity supply channel. Additionally, the farmers are able to sell field run produce not confined to pack and grade standards. For example, a farmer can vend naturally ripened fruits too fragile for packing and transport processes. To the consumers, it presents many benefits including improved value. The products are fresh from the farms, and direct sales ease the prices. Some of the farmers owning booths in the market include Max Ortiz and his sister Sally Ortiz and Jose Arreola. The Oartizs run the Ojai Valley Sprouts. Ortiz began growing sprouts more than 15 years ago for his health; he later began selling them to others. Currently, he grows them in his greenhouse and sells them in 12 CF markets. His sprouts include cashew, lentils, peas, wheat berries and sunflower seeds. In his account, sprouting elevates the nutritional value of the seeds by boosting vitamins A, B and C. The Jose and his son, Peter, run the Arreola Farm booth. Arreola farm is now a private company established in 2008; however, Jose has been farming all his life. With approximate annual sales of about USD 80,000, Jose hopes that the farm will pay off his sons’ tuition. In the booth, they boast of a variety of produce which include lettuces, arugula, spinach, jicama, giant leeks. The produce also includes a variety of potatoes, golden beets and

Leadership and Management Assignment Example | Topics and Well Written Essays - 1250 words

Leadership and Management - Assignment Example Conflict in business organizations is a common phenomenon that can arise from various reasons and in between different members of the organization, be it between the leaders and the employees, among the co-workers, or between the organizational members and the customers (Ingram 2013). Need for conflict management through effective leadership and management is thus highly essential for every business organization. The present study focuses on an understanding of conflict handling in business organizations through effective leadership and management, based on a scenario of conflict in a chosen business organization. Scenario: ABC Company Limited is a software company performing more than a decade and has successfully achieved its position in BPOs and software development companies. The financial and technical background of the company is very strong and the skilled manpower of the company is focused on to providing its customers with the best of software products and services. Thus com mitment and goodwill are two essential factors that the management team of the company takes significant concern of. A, B, C, D and E are the members of the organization and hold different positions. ... According to E, while B provided them with all instructions for the completion of the project they were working on, D was arrogant and acting as a boss when B was not around. E also complained that D treated E in a manner as if E was working under D and not as another team member. E was highly disappointed and wanted to get out of the particular project as he thought he was nothing less in capabilities than D, and that if B was the project head, E was only supposed to follow B. A found that the project should not get hindered for any such conflicts among the members, and asked B and C to immediately resolve all issues, such that the work on the project could continue. Since the completion of the project was very important, B and C decided to separate D and E, and put E on a different project, where the other member working was new in the company, and hence were expected not to create any issue. The interactions between the members are provided in Appendix A. Conflict Handling  œ Management Theories: Conflicts in business organizations, as the above mentioned scenario describes, occur when two or more individuals working together differ in their behavior and attitudes that are reflected in their opinions and actions, affecting the others. Conflicts in interpersonal relationships need to be handled strategically otherwise which the relations might be affected, affecting the organizational goals as a whole. It is extremely essential that organizational employees have respect for each other (Managing Conflict in Interpersonal Relationship at Workplace 2013). The Conflict Process: There are usually many stages that complete the conflict process. Sources lead to the conflict that is followed by different

Chapter 9 Essay Example | Topics and Well Written Essays - 750 words

Chapter 9 - Essay Example Though in these cases the stages of acculturation might not be so visible, they still exist – a sojourner feels excitement about coming to a new area, then a crisis due to the differences one has to get used to, and, finally, readjustment to normal life in case he or she either stays or returns back (general model of acculturation). Another thing I particularly liked is that the chapter also teaches us on how to behave after we return from another culture. My attention was drawn to this part because, from my experience, when talking about the difficulties of acculturation, the problems a person faces in a foreign culture are discussed, while not so much is usually said about the after-return challenges. At the same time, it seems rather important to know what to do and how to behave upon the return to the changed with time native culture. The chapter also presents a hierarchy of needs developed by Maslow. Though it is not the first time I meet Maslow’s pyramid of needs, what I liked about this text is that it clearly explains how to apply Maslow’s theory to real situations of acculturating – appeal to higher needs, such as usefulness or self-esteem, does not work up until the lower needs, such as security of friendship, are met. The author also describes four models of acculturation: general model, the hero’s journey, the surprise and sense-making model, and the comprehensive model of stress, adaptation and growth. I believe it is very useful to know all the four approaches to acculturation, because the more sides and peculiarities of the problem we are aware of, the easier for us it will be to deal with acculturation when such a need arises. While each separate model may be self-sufficing, all of them together show a wider and deeper picture of what happens to an individual in a new culture, how one should deal with the challenges, and what reactions various problems may

Leadership and Management Assignment Example | Topics and Well Written Essays - 1250 words

Leadership and Management - Assignment Example Conflict in business organizations is a common phenomenon that can arise from various reasons and in between different members of the organization, be it between the leaders and the employees, among the co-workers, or between the organizational members and the customers (Ingram 2013). Need for conflict management through effective leadership and management is thus highly essential for every business organization. The present study focuses on an understanding of conflict handling in business organizations through effective leadership and management, based on a scenario of conflict in a chosen business organization. Scenario: ABC Company Limited is a software company performing more than a decade and has successfully achieved its position in BPOs and software development companies. The financial and technical background of the company is very strong and the skilled manpower of the company is focused on to providing its customers with the best of software products and services. Thus com mitment and goodwill are two essential factors that the management team of the company takes significant concern of. A, B, C, D and E are the members of the organization and hold different positions. ... According to E, while B provided them with all instructions for the completion of the project they were working on, D was arrogant and acting as a boss when B was not around. E also complained that D treated E in a manner as if E was working under D and not as another team member. E was highly disappointed and wanted to get out of the particular project as he thought he was nothing less in capabilities than D, and that if B was the project head, E was only supposed to follow B. A found that the project should not get hindered for any such conflicts among the members, and asked B and C to immediately resolve all issues, such that the work on the project could continue. Since the completion of the project was very important, B and C decided to separate D and E, and put E on a different project, where the other member working was new in the company, and hence were expected not to create any issue. The interactions between the members are provided in Appendix A. Conflict Handling  œ Management Theories: Conflicts in business organizations, as the above mentioned scenario describes, occur when two or more individuals working together differ in their behavior and attitudes that are reflected in their opinions and actions, affecting the others. Conflicts in interpersonal relationships need to be handled strategically otherwise which the relations might be affected, affecting the organizational goals as a whole. It is extremely essential that organizational employees have respect for each other (Managing Conflict in Interpersonal Relationship at Workplace 2013). The Conflict Process: There are usually many stages that complete the conflict process. Sources lead to the conflict that is followed by different

Economics of the Dot Com Model vs the Multichannel Mode Essay

Economics of the Dot Com Model vs the Multichannel Mode - Essay Example The positive impact of technology in general and information technology, in particular, is more than apparent. Therefore access to basic modern technologies should be regarded as human right and every effort should be taken to ensure that each, in particular,s access to them. As technology develops in all walks of life, the availability and applicability of a number of facilities takes a new form. For example, the banking has acquired new dimensions after the arrival of features like, net banking, online trading, e-business etc. Online retailing is there for all of us to do shopping online, without any need to personally visit the stores. Video streaming and audio streaming provide the broadcasters, news channels and newspaper groups to register their presence online so that they may be able to reach out to a wider audience worldwide, with ease and much less amount of investment. In fact there are a host of such examples where the dot com era has gained acceptability far beyond the l evels that one could comprehend a few years ago. Those were the days when a business was supposed to run its operations till the business operations keep earning the profits. Not any more, now for a sustainable business enterprise the business operations must be a partner in the sustainable development of society/ country. For any business to survive, Sustainable development is the development that keeps an eye on the present as well as on the future, and meets the needs of the present without compromising the ability of future generations to meet their own needs. E-business applications are also being devised in such a manner that the industry is able to find ways to match with the evolving demands of the customer with time. It can range from using e-mail to communicate with customers and/or conduct business to a web page promoting a company, from a full e-commerce retail site to the integration of procedures and processes using Internet-based technology.

Study Guide Hitler Essay Example for Free

Study Guide Hitler Essay -Half Austrian and half German. Serves with distinction, wounded returns to Bavaria after war (served in a Bavarian regiment). -German nationalist+supporter of authoritarianism+ opposed to democracy and socialism + racially motivated (anti-Semitism v German Volk) -Pseudo spy for Bavarian govt and runs into the DAP (German Workers Party). Likes their anti-capitalist, anti-Semitic and nationalist message. Anton Drexler is founder/head; Hitler has energy, oratory and propaganda skills. -1920 – 25 Points authored by Hitler/Drexler. DAPNSDAP. Hirtler in charge of propaganda: salute, uniforms,swastika. Also creates armed squads. -Drexler alarmed – power play but loses as Hitler offers to resign and instead becomes chairman and Fuehrer. -1921-23 party reorganization. A) Armed squads reorganized into SA headed by Ernst Roehm: intimidation and violence. B) 1921 Newspaper – People’s Observer  C) Julius Streicher gives Hitler support (rival right wing group in Bavaria) D) Hermann Goering joins party in 1922. Aristocracy/high society makes party â€Å"more respectable† 1923 – 20,000 members – powerful mainly in one part of Bavaria. 1923 – Beer Hall Putsch: successful example of Mussolini and weaknesses of Weimar: a) hostility of elites (top army brass, aristocracy, industry); b) limited popular support, and economic problems. c) Nostalgia for Kaiser and Imperial Germany, not used to democracy d) Economic problems: costs of WWI and debts, reparations, new welfare benefits provided by State (health insurance, housing), hyperinflation because of Ruhr crisis. e) Association with defeat in war – Treaty of Versailles, November criminals and stab in the back myth. Hitler plots â€Å"March on Berlin† with Gustav von Kahr (ultra-conservative leader of Bavarian govt) and General von Lossow (local head of army). However, poor planning, not enough public support, too much reliance on General Ludendorff, Kahr and Lossow back out at last minute. Nov 8, Hitler announces a â€Å"national revolution† and next day marches into Muncih with 2000 SA. Easily crushed by police and 14 Nazis killed, Hitler arrested for treason. Consequences: Nazi party banned. Hitler gets onto national stage and attracts attention of other right wingers; B) Muellers Grand Coalition (SDP, Center and Stresemann’s party). C) United Opposition: formed by media magnate Hugenberg – has DNVP, Pan-german league, Nazis, leading industrialists. Draft a â€Å"Law against the Enslavement of German People†. Referendum in 1929, but lose. D) Oct. 1929 Wall Street Crash and Great Depression – 32% unemployment (6 million) – industrial workers lose jobs for extended time, middle class and small businesses affected. 42% fall in GNP. World trade collapses (protectionism and tariffs). Peasants hit by collapse of agr prices; industrial workers are unemployed. 50,000 businesses collapse and banks fail. Loss of confidence and despair. Nazi  organization: use of modern propaganda techniques (Goebbels); exploitation of scapegoats; strong party structure and organization After 1930 –Presidential Government – and rule by Emergency Decree (art 48): every govt rules by emergency decree. Bruning (1930-32) Center Party; von Papen (May-Dec 1932) also Center but more right wing; General Kurt von Schleicher (Dec 1932-Jan 1933) no party affil. E) Muellers coalition collapses March 1930. Meissner, Gen. von Schleicher and Hindenburg are all conservative nationalists and get Bruning in. When Reichstag rejects his austerity budget, he invokes Art. 48. Calls for elections F) Reichstag elections 1930 on yield no mandates: 1930 Election – Nazis get 18.3% (2nd after Socialists)†¦800,000 to 6.4 m votes. Nationalists lose half votes to Nazis, middle class democratic parties lose the most and extremes gain, socialists lose ground to KPD. G) Bruning continues as Chancellor – Presidential Govt. May 1932 dismissed. A monarchist, against democracy, anti- Socialist. Failed economic policy of balancing the budget, over-relied on Hindenburg and Art 48. Successes include Allies evacuate Rhineland; Hoover memo suspends debts and reparations; abolished by Lausanne Conference. H) 1932 Reichstag election – brutal street violence; Bavarian left-center govt removed by Papen. Nazis win 37.3% and are largest party; center parties collapse and only KPD gains (14.3%). Dec 1932, von Papen humiliated after no-confidence vote; fails to dissolve Reichstag. Schleicher now has doubts. Hitler, Hindenburg and Papen try to resolve impasse – Hitler wants Chancellorship and rebuffed. Nov 1932 new elections called and Nazis only get 33.1%. Schleicher insists von Papen be replaced; 2 month rule by Gen. von Schleicher. Wants to have left/trade unions join and to split Strassers from Hitler. Fails because trade unions doubt him, landowners and businessmen have no trust. Hindenburg agrees to a Nazi-Nationalist coalition = Hitler appointed Chancellor. Papen, Hindenburg’s son oskar, landowners, industrialists and army support him. Why did Nazis succeed? 13 m voters; appeal to middle class and Protestants; high in north and east; peasants and farmers, Mittelstand (shopkeepers) and white collar workers; appeal to youth, â€Å"politics of anxiety†, becomes genuine people’s party by 1932 Political methods: propaganda, canvassing (posters and leaflets), technology, mass suggestion, scapegoats and unifying theme, violence. The Legal Revolution: 2/12 Nazis in Cabinet; no majority in Reichstag although  the NSDAP is largest party; President can dismiss Chancellors at will. Plus side: has largest party; conservatives must choose between him and possibly Communists or civil war; he can use resources of the state. Calls for new Reichstag elections for March 1933 within 24 hours. Violence, intimidation, 69 people die Hitler’s â€Å"A ppeal to the German people† blames everything on communists and democrats, idea of a â€Å"national uprising† Promised 3 million reichsmarks from key industrialists. Feb 27 – Reichstag Fire – a communist accused therefore play up fears of a communist led coup. Next day, Hindenburg signs â€Å"Decree for the Protection of the People and the State† – most civil and political liberties suspended (hundreds are arrested). Election results 5 March: Nazis win 44% but needs 52 seats won by nationalists. Changes in laws need 2/3 majority to pass. March 1933 – the Enabling Act – to give him and cabinet full powers for 4 years – a â€Å"legal dictatorship†. At vote, communists denied entry – Hitler promises to respect rights of catholics and gets ZP support; only SPD vote against and bill passes. Policy of Gleichschaltung: Nazification, a merging with German society during 1933-34. Revolution from below (the SA) and Revolution from above (leadership). Main focus on Federal States, political parties and indpt trade unions. A.Federal States: violence and intimidation threaten to spin things out of control. 31 March 1933 law to dissolve regional parliaments, reformed with acceptable majorities and to be controlled by Nazis. 7 April – Governors posts created usually run by Gauleiters (regional party leaders). Jan 1934, regional parliaments are abolished. No more federalism. B.Trade unions: connects to socialism and Catholicism. May Day declared national holiday, SA/SS occupy offices, seize funds and leaders are sent off to camps. DAF (German Labor Front) set up and run by Robert Ley with 22 m. members. C.Political parties : need for a one-party state. Communists outlawed after Fire; Social Dems assets seized in June and they are banned; in late June most parties agree to self dissolve; July Catholic Center Party disbands. Chancellor to Fuehrer: 6 months in – Hitler is stronger position. Calls for end of revolution 6 July 1933. Needs to stop free-for-all and violence. SA and Roehm call for a â€Å"Second Revolution† – SA more made up of unemployed youth.Had made the street revolution earlier but hadn’t benefitted. Roehm calls for National Socialist Revolution – SA has 3 m men in 1934, much larger than army. But army could do a coup, and has the  military expertise to fulfiull foreign policy of Hitler. June 29-30, 1934 – Night of the Long Knives Hitler before comes to agreement with Generals Fritsch and Blomberg. 200 murdered by SS, old scores settled (Schleicher and Strasser) Results: SA leaderless and powerless now. Army behind Hitler. Emergence of the SS. Hitler has firmed up own position August 2 – Hindenburg dies: Hitler merges two offices and takes title of Fuehrer. RULE OF HITLER Great Depression: Conditions in 1933 1)Collapse of trade and especially exports 2) Although an industrial powerhouse, many firms go bust in GD 3)Mass long-term unemployment. 4)In agriculture, food prices fall and farmers get poorer 5)In finance, collapse of banking sector Economic Policies Given the huge problems – 3 choices A.Anti-capitalist, socialist program embodied in 25 Points (profit-sharing, social security, nationalization) B.Deficit financing (Keynesian economics) C.Defense economy Concept of Autarky = self-sufficiency Focus on: Public works projects, Jobs for unemployed. 1) Schacht and the New Plan President of Reichsbank and later Minister of Economy held a leading role in 1923 crisis and creation of new currency under Stresemann. Note: the economic low was reached in end 1932, early 1933 (but no one knew) Solutions: A.Banking- government moves to control capital and to set low rates B.Financial benefits given to groups such as farmers and small businesses also tariffs, subsidies, reduced debts, tax concessions, allowances, and grants C.Public works: reforestation, land reclamation, new roads, housing By 1936, emphasis shifts to rearmament D.Bilateral trade agreements with focus on barter E.New Reichsmark policy as only currency to be used F.Mefo Bills – like t-bills 2 Problems remain: Fear of inflation, Balance of trade deficit. 2) The 4 Year Plan (1936) â€Å"Guns or Butter?† Deficit financing has been hidden by financial tricks Schacht proposes reduction in arms spending Hitler sides with the army: Military+Economymust be ready in 4 years. Goering made Czar of the 4 year plan Goals: Autarky and rearmament, Nazi control of economy becomes much tighter. 3) War Time Economy Goering replaced by Speer in 1942 Germany is on a total war footing Social Policies Ideology: 4 main tenets A) Race : Aryanism, racial purity, Social Darwinism, anti-Semitism, euthanisa, eugenics B) Authoritarianism – the Fuehrer principle C) All Germans together : Lebensraum D) Volksgemeinschaft One Volk, harmony, no social class divisions or distinctions Social Groups Industrial workers (very left): Trade unions closed down DAF established: Beauty of Labor (beautify working conditions) Strength through Joy (vacations, sports, excursions, etc) But – shortage of workers and real wages stay low as war starts, more women work and Labor camps set up. Peasants and small farmers: Nazi sympathy for their plight. They are the Volk. Initiatives include: write-offs, cheap loans, land. But – after initial benefits, resentment and lower standard of living Landowners: initially suspicious of low-born Hitler and his socialists; then buy in and support Middle class: low rate loans and encouragement for their businesses Upper Class and Big Business: prefer Hitler and Fascists to communism Education and Youth Centralized: Indoctrinate, brainwash: no more individual choice One curriculum and one textbook Teachers trained the right way: Nazi Teachers League Understand what it means to be German Pride and nationalism Obedience and loyalty Emphasis on physical fitness and education Hitler Youth compulsory in 1939 League of German Maidens: Teamwork and group work is a big feature But – teacher shortages, anti-academic curriculum focus Religion: Most Germans are Christian: 2/3 Protestant. Church is a powerful institution. A) Conciliation; policy of coordination Concordat July 1933: Features non-interference. B) Aggressivenes 1935-45: Nazis become more anti-Christian. German Faith Movement: Never gathers strength.Teutonic paganism – a made-up religion. Anti-religious measures: Close churches, arrests, taking away funds, closing youth groups. → Pope speaks out against Nazis in 1937 Women and Family Population growth falling, female employment expands, too many unmarried women. Nazis oppose emancipation and feminism. Goals: Kinder, Kuche, Kirche More children Care for husbands and kids Stop employment of women Between 1933-36, married women debarred from work. Loans to young women to stop working and many need to get married. Some Nazi women’s organizations are used as covers. Economic necessity in 1937: Despite discrimination – need for more cheap labor Marriage loans, family allowances, taxes reduced, maternity benefits, anti-abortion laws, contraception restricted. Lebensborn Racial purity, SS brothels. Result: Births increase, divorces increase, marriages flat Culture Reich Chamber of Culture headed by Goebbels who is also Minister of Propaganda Burning of the books Modern music, jazz, etc are degenerate 2500 writers leave Germany Modern schools of art held in contempt Degenerate Art v Great German Art Outsiders a)Ideological opponents (Communists, religious, military leaders) b)Biologically inferior (sub-humans) sterilization – 350,000 euthanasia – 70,000 c) Asocials (Homosexuals) Political Gleichschaltung – Policy of Coordination All political parties banned July 1933 State parliaments abolished 1934 Civil Service purged Gestapo established SS headed by Himmler established 1925 – elite bodyguards first , then run all police actions (incl. camps) First camps established in 1933 for regime’s opponents: Labor Concentration Death camps after 1939 Emigration for Jews and others encouraged/preferred up to 1939 Steps against the Jews: Nuremberg Laws, Kristallnacht (Night of Broken Glass), Poland, Final Solution decided on at Wannsee Conference.

Cadbury Strategic Analysis

Cadbury Strategic Analysis The individual report assesses the critical aspects of the strategic choices available to Cadbury. Recommendations are given to assess the companys perspectives on the revenue growth and profit as well as market share. The report assesses marketing strategy models applied by Cadbury to indicate its market and competitive position. Furthermore, strategic segmentation is critically evaluated on the basis of the multi-step process to identify the most financially attractive segments for Cadbury. Available industry position strategic options are identified on the basis of the strategic framework. Competitor reaction provides critical assessment of possible competitors reactions as well as competitors strategic options that are counteractive to Cadburys strategic plans. Finally, the report proposes and justifies the most preferable strategic option for its further business operations. Cadburys background In 1831 John Cadbury founded his company Cadbury which has successfully covered and revolutionized the cocoa processing market since 1866. In 1969 Cadbury successfully merged with Schweppes. Today, internationally acknowledged as a reputable corporation with the acclaimed international status, Cadbury Schweppes PLC (hereinafter referred to as Cadbury) successfully employs more than 50,000 people in 60 countries of the world  [1]  . The company is strategically positioned as the fourth top supplier of sugar confectionery and chocolate in the world. The most successful product promoted by the company since 1905 is Dairy Milk which has become the most popular moulded chocolate in the UK as well as internationally acclaimed chocolate bar in terms of revenue  [2]  . Overall, Cadburys strategic success is due to three core pillars: high quality, sound advertising, and value for money  [3]  . 1. Marketing Strategy Models Cadbury strategically applies marketing models as a combination of activities to transfer its products to the end-customers. Vast variety of marketing activities requires proper management of to effectively promote products on the confectionary markets through marketing channels. In its strategic choice of appropriate marketing model, Cadbury emphasizes on such strategic issues: Connecting Cadbury with customers; Performing sales, promotions and advertising; Impacting Cadburys pricing strategy; Influencing product strategy through willingness to stock, branding policies, and profit customizing  [4]  . The selection of the most advantageous marketing strategy for Cadbury depends on a number of factors. Thus, marketing strategy should be perceived as the designated action plan which will help Cadbury to reach its strategic aims and objectives. Cadburys long-term marketing strategy (based on Ansoff matrix) concerns the launch of new chocolate brands and their promotion on the global markets. Alternatively, the company should win more international markets through the manufacturing and exporting new products (e.g. cereal bars). Further recommendations concern the appropriateness of the strategic choices to be made by Cadbury in the nearest future  [5]  . In terms of further strategic growth, Cadbury should apply Ansoff Growth Matrix while focusing on new products and perspective markets. Apparently, there is no need for Cadbury to advance and promote the existing chocolate products since they are already widely acknowledged in terms of quality and high reputation among the Cadburys target markets  [6]  . Appropriate marketing channels set up the strategy which enables Cadbury to win competition, avoid tactical mistakes, maximize profits and achieve success. Cadbury should therefore figure out how it measures success before it can go out and conquer it, whether it is market share, profit margin, return on investment, residual income, brand image, a reputation for being environmentally green, stock share price, or some other measure its stakeholders deem worthy  [7]  . Most companies compete in the market by applying competitive priorities, including quality, cost, flexibility as well as other priorities, depending on their manufacturing capacity. Top management support is the major driver of quality management, which significantly correlates with other quality management practices. In addition to this, customer orientation is not significantly correlated with external quality results (profitability). At that, top management support, employee training, and employee involvement are the three statistically significant variables in explaining the variability in internal quality results  [8]  . Cadburys marketing channels are aimed at the consumer market. The company is focusing much on the needs and wants of the consumer and what exactly differentiates its products from the competition to develop more sales in this market. Thus, Cadbury is working on the promotion of its direct model to create a better position for itself in the consumer market. The peculiarity of Cadburys advertising campaign consists in its focus on the emotions of the chocolate lovers compared to merely logical side of marketing and sales. In such a way, Cadbury reassures its customer support by applying strong emotional advertising campaign focusing on the preferences and likes of the consumers when they opt for a chocolate purchase. In addition to faster transactions, shorter lines and happier customers, such strategic approach to market modeling enables to see interaction with the business through the eyes of the customer, understand customers values and demands, and seek ways to disrupt the competit ive balance. For these purposes, the company is applying such customer-oriented sources as print media, television, radio, Internet, as well as social networks. While aiming to increase Cadburys sales, the companys management emphasizes on the appropriateness of particular marketing activities that would best encourage the demand for Cadburys products. Cadburys marketing objectives coincide with its business strategy priorities ultimately targeted at profit-making and sales increase. Strategic marketing models for Cadbury are identified as follows: (1) Profit maximisation; (2) Survival; (3) Growth; (4) Sales maximisation; (5) Diversification; and (6) Improvement of product image. The rational combination of these strategic marketing models determines the competitive market position of Cadburys. Through profit maximisation, Cadbury solves dual strategic task withstanding competition, on the one hand, and restoring its financial health, on the other hand. Through growth, Cadbury sells new products and expands its exports overseas. This strategy model enables the company to cover new market niches internationally  [9]  . As for now, the company is present in 60 countries worldwide. Meanwhile, the company permanently increases and maximizes its sales. Through diversification, Cadbury spreads its business risks regardless of the successfulness of the sales of one particular product. In marketing terms, it is of utmost strategic importance that Cadbury constantly improves the image of its products by: (1) launching new brands; (2) introducing innovative logos; and (3) applying attractive and convenient packaging. For instance, while promoting one of its chocolate products Fuse, Cadbury marketing strategy was aimed at the growth of chocolate confectionery market, as well as the intensification of its presence on the snacking sector. Prior to launching Fuse, Cadbury ensured that Fuse differed (had relevant points of difference) from the already existing competitors chocolates. While conquering the snaking sector and establishing its competitive share therein, Cadbury created USP (unique selling proposition) which meant that Fuse had unique appeal which differed from any of the existing rival chocolates. It is apparent that the implementation of a successful marketing strategy model requires solid investment. While promoting Fuse, Cadbury heavily invested into testing products ingredients. As a result, final recipe of Fuse included a combination of more than 250 ingredients. This indicates that in marketing terms Cadbury closely related product development to the specialized testing. This helped the company to reach proper consumer demand. The desired outcome was to make each customer feel comfortable with purchased product and not regret their choice. At that, Cadbury is not applying the methods of extreme advertising since its most powerful advertising tool is the word of mouth. In addition, purchasing the products, the customers are feeling they are backed. To enhance consumer demand for its products and establish line promotion Cadbury actively applies available consumer media and advertising sources (including popular magazines, Internet, radio, TV and newspapers). Since 1990s, the company promotes its brands through the taste-stimulating approach which claims that Chocolate is Cadbury. Such high recognition is owned to the brand values previously promoted by the Company, and so now the consumers associate the name of a company with the chocolate as well as the pleasure of chocolate tasting. Since 2000, Cadbury Schweppes enters international markets with Choose Cadbury marketing strategy. The promotional strategy considers consumer awareness as well as the rationality of consumer buying behaviour. The choice of Cadburys marketing strategy is built on the consideration of universal consumer choice. In its strategic consumer-oriented thinking Cadbury developed proper texture and distinctive taste that appeal to the consumers all over the world regardless of their national chocolate preferences  [10]  . Cadburys strategic marketing model was designated in a way to satisfy the major preferences of chocolate lovers. Therefore, the company produced its two most successful brands Dairy Milk to suit dark milk chocolate admirers, and Cadburys Whole Nut, Dream and CDM to suit cream milk chocolate lovers  [11]  . Cadburys product-specialized market strategy enabled the company to grow its market share and lead competition with its main competitors on the confectionery market. 2. Segmentation The annual sales on the UK confectionary market ranges from 5 to 6 billion. Herewith, chocolate sales amount to about 70% and worth 3-4bilion accordingly. Since 2003, Cadbury has been increasing own share on the UK confectionary market which makes up about 1/3 of the market. The remaining part is distributed among Cadburys main rivals Nestle and Mars. While segmenting its target market Cadbury divides heterogeneous demand markets into homogenous groups which are grounded on similar features. Homogeneous segment enables the company to divide its target markets on the basis of homogeneous features  [12]  . While dividing its target market into segments, Cadbury applies segmenting criteria that particularly feature each part of the market: Geographic Segmentation; Demographic Segmentation; Benefits-Sought Segmentation; Psychographic Segmentation; Behavior/Usage Segmentation; and Situation Segmentation Segmentation Base groups diversify target markets on the basis of such criteria as: social class, lifestyles and psychological features (attitudes, interests and opinions), and include the following: Social class; Life-cycle; Income Level; Education; and Ethical background  [13]   Cadburys target market is segmented on the basis of the benefits demanded by the customers with regard to specific chocolate products. Purchase situation assumes: Social surroundings; Physical surroundings; and Temporal perspective The segmentation of Cadburys target markets is made with the consideration of how often consumers buy chocolate products. In this regard, Paretos Principle of 80/20 indicates that 80% of revenue is generated by 20% of customers. Segmentation variables used to segment business markets: Industry; Size; Product demand; Purchasing approaches; Geographic factors; Situational factors; and Seasonal trends In addition, while segmenting its target markets, Cadbury considers the following issues: Differences in consumer preferences for particular chocolate products; The co-relation of the variability of individual customer preferences with the measurable variables; The profitability of the targeted market segment considering its purchasing power and size capacity; and The accessibility and attractiveness of the targeted market  [14]  . 3. Industry position strategic options Cadburys strategic positioning is determined by the choice of appropriate pricing techniques. While emphasizing on high quality of its products, effective promotion and sound advertising, as well as value for money, the company applies competitive pricing strategy to ensure that the adjusted prices do not exceed those of the competitors  [15]  . This strategic choice is reasonable and justified since regardless of individual taste preferences or any other essential factors, consumers regard product value as one of the most decisive factors while making their purchasing decisions. Therefore, Cadbury cannot apply skimming pricing technique in the course of designing and launching a new product. This technique can be applied under the conditions of inelastic demand  [16]  . In addition to the effectively applied competitive pricing strategy, Cadbury focuses on cost plus pricing which helps the company to maximize it profits. While accurately accounting all its costs, Cadbury reaches optimal supply and demand balance and well-balanced positioning on the market compared to its competitors. Alternatively, Cadbury applies positioning pricing to set up the prices with the consideration of demand-side concerns. Through polling and surveying its target markets, Cadburys experts designate the optimal price range that would satisfy the majority of the consumers. This positioning technique is particularly applied to better sell Cadburys chocolate bean, for example. Optimal trading also depends on the financial capacity of the demand-side. Therefore, Cadbury applies demand-based pricing to critically assess the purchasing power of the majority of its consumers. Only under such conditions the company is able to trade its products in accordance with the strategically planned volumes. Hence, selling at the customers price brings Cadbury profits, good reputation and positive feedback from the majority of its customers. 4) Competitor reaction Cadbury should develop new products and promote them domestically as well as internationally. Such product/market growth approach will ensure that the company has diversified range of products which are available and well-recognizable in many countries of the world  [17]  . Such strategic choice will provide the company with enormous comparative advantages over its competitors and will help it to better cope with the hurdles of the global economic crisis. Most importantly, such strategic step will erase the common stereotype claiming that consumers mostly associate Cadbury with chocolate. Evidently, Chocolate is Cadbury marketing approach much facilitated the companys success over the last decade. However, considering the challenges of the global competitive markets, this strategy will not be suitable any longer. Hence Cadbury should transform it into more powerful and innovative global image. The variety of new high-quality and reasonably-priced products will add value to the business activity of Cadbury and will win new overseas markets for the company. This task would require the company to carefully design and develop innovative brands of its products which are not yet present on any of the foreign markets, and which will be potentially demanded by the consumers (i.e. target markets)  [18]  . While developing innovative products and penetrating overseas markets, Cadbury should initially consider the demand-side of its target markets. Among the most important criteria are the following: (1) Average income; (2) Average spending amount on one-time supermarket/store purchasing; (2) Average amount consumers are ready to spend on chocolates, candies, cookies, and/or sweets; (3) PESTLE analysis of the target market with the consideration of the adverse affects caused by the global economic meltdown; and (4) Porter analysis of the targeted market. Such wide coverage of strategic issues will win Cadbury competitive advantage and increase its share on the foreign markets. 5) Preferred strategy Cadburys choice of the optimal marketing strategy should consider their chances of success in terms of market diversification. To reach optimal market diversification, the company should ensure that its new product adheres to the customers needs and preferences. Extensive market research will help Cadbury to explicitly identify its potential target markets for a new product. Herewith, Cadburys marketers should consider the following strategic factors: (1) Financial health of the targeted market; (2) Purchasing capacity of target market; (3) National and individual preferences of target market; (4) Previous experiences of target market in terms of buying and tasting the similar products produced by competitor companies; (5) SWOT analysis in each individual case will ensure that Cadbury eliminates all the possible constraints to the minimum and transforms the threats into potential opportunities. Realistic and achievable strategic objectives should be set in accordance with the SMART approach which designates specific, measurable, achievable, realistic, and timed steps. All strategic steps should be done within the framework of the ongoing marketing research of the target markets as well as vast communication with the potential customers. Questionnaires, opinion polls, surveys, feedbacks and any other networking and communication approaches should be widely applied to critically examine the perspective of the product export to the new market. Prior to designate consumer-friendly price, Cadbury should make the consumers want more. Thus, one of the commonest practices will be free-trial approach that will help Cadbury to seduce consumers with the quality, design, taste, and odour of the new product. Eventually, in addition to the marketing research and consumer communication, Cadbury should vastly apply psychological approaches to evaluate the degree of rationality of the buying behaviour of target market. Contrary to popular belief, most buying decisions and purchasing choices are made irrationally. This is because most purchases are made in a rush as well as under the influence of many additional factors, such as in-store influencers, advice from relatives and/or friends. Normally, buyers do not consult experts of which brand of chocolate to choose. This indicates that Cadbury should consider contingency and diversity of consumer choices  [19]  . Summing up the critical examination of Cadburys strategic marketing choices, it is obvious that one-suit-it-all strategic approach will not bring the company long-term benefits. This means that under the conditions of booming globalization of goods and services, Cadbury should win competitive advantages, new markets, and most importantly consumers through flexibility, innovation, and individual-based approaches to its target markets. The companys market diversification should involve all the domestic factors and conditions as well as consumers as such if the company attempts to reach optimal supply and demand balance, add value, and maximize its profits. The analysis has also shown that single marketing strategy is not enough to achieve strategic objectives and financial success in the contemporary business conditions. Thus, Cadbury should permanently experiment and apply the mix of strategic marketing models which optimal combination will depend on the individual conditions particular to the individual targeted markets. The successful implementation of any strategic marketing model would therefore require situational flexibility as well as the readiness to change under the circumstances. Such variability will enable the company to designate and implement strategic marketing mix which will be individual and particular to each strategic marketing model  [20]  . For instance, the strategic marketing combination of approaches to diversifying Indonesian market will be not the same as the strategic marketing mix applied to the Norwegian market. This is because both markets present heterogeneous cultures, backgrounds, national traditio ns. These economies are different and diverse. This means that Cadbury should vary its strategic approaches on each individual market.

John Updikes A&P Essay -- John Updike A&P Essays

John Updike's A&P In a small town everything is familiar and often taken for granted. In John Updike’s short story, A&P, the main character, Sammy, discovers a beauty unlike anything he has ever seen in his small town before. Queenie’s simple magnificence so stuns him that he quits his job in her defense. The narrator says: "Around they come, Queenie still leading the way, and holding a little gray jar in her hand. Slots Three through Seven are unmanned and I could see her wondering between Stokes and me, but Stokesie with his usual luck draws an old party in baggy gray pants who stumbles up with four giant cans of pineapple juice (what do these bums do with all that pineapple juice' I've often asked myself) so the girls come to me. Queenie puts down the jar and I take it into my fingers icy cold. Kingfish Fancy Herring Snacks in Pure Sour Cream: 49 ¢. Now her hands are empty, not a ring or a bracelet, bare as God made them, and I wonder where the money's coming from. Still with that prim look she lifts a folded dollar bill out of the hollow at the center of her nubbled pink top. The jar went heavy in my hand. Really, I thought that was so cute." The narrative voice in this selection clearly demonstrates the qualities of the main character, the narrator. Through the diction and tone contained within the narrative voice, it is obvious that Sammy is still in his teens and has a very mature perception of women. It is first helpful to know that A&P is written in the first person and that the narrator is an objective narrator; that is, he relies on his observations and never knows what is going on in the minds of others. Sammy is also a participant narrator because he is in the story he is telling. Because Sam... ...t.† Sammy has the right to be excited by something out of the ordinary, and it is clear in is tone that he is excited. The use of a relaxed tone in a first-person narrative voice simplifies the language to a degree that suggests the narrator is quite young, probably still in his teens. His job at the A&P may be his first real working experience in his small town, and it is evident that he has adopted a certain mindset about the people who come in. When three unique girls (unique among each other and unique to their environment) enter the store in bathing suits and bare feet, Sammy is excited by the change in pace. He becomes so mentally involved with their existence without mentioning any sort of sexual attraction, that even the reader adopts an awe in Queenie and her followers. Sammy is young, but his behavior is most mature, and certainly admirable.

Challenges And How To Overcome Them Essay

Even during the most downtrodden of economic times and perhaps even more during those times, the dream of starting a new business venture burns brightly in many people’s minds. The advantages of having a small online business range from lower start-up costs than brick-and-mortar operations to more streamlined administration. But successfully running an online business is far from easy. The moment a business decides to enter the online world, the very first challenge is creating a reliable website. A good designer can accomplish this, but a high-quality website is more than just visual attraction; it should also function smoothly and be designed for carrying out business. So the first issue that we faced is lack of computer expertise. We needs to possess more than a basic knowledge of the Internet to do business online. Necessary skills include knowing how to set up a website for business purposes and how to market our business online. Instead of this, we had do observation or google searching and read for relevant article or teaching materials either technology resources or visitor engagement resources. Another issue is limitations of business types. Some types of businesses may not be suited for the Internet, particularly those products involve the use of the senses. For example, if the unique selling point of our product is its pleasant aroma. After we decides to selling snacks online we just realise that we are facing this problem. So we decide to sell those famous and top selling Japanese snack for example our main products – Kit Kat, although it is not Japanese. However, Kit Kat is consistently one of the top selling chocolate bars in Japan and because of Kit Kat in Japan has many varieties not available in other countries. We also will inform our customers that Kit Kat Japan has developed a new chocolate bar that can be eaten as is, or baked. It has been introduced as an oven bake version of its famous Kit Kat bar Instead of melting into a messy puddle of chocolate sauce and wafer bits, after two minutes in the oven the candy bar will bake into a crispy cookie. With restaurants in the country quick to use the two-finger chocolate snack in new pizza recipes. So we encourage our customers to have a try on it. While another is about privacy and security concerns. Even if we take precautions such as setting up a secure payment page for customer purchases, we still may be susceptible  to unscrupulous individuals who hack our system and steal our customers’ private information. This can be used to drain our customers’ bank accounts or steal their identities. So we may not be able to do business with prospects who don’t trust making purchases online. Because of this, we provide face to face or deliver personally service to our customers to overcome this problems. Furthermore, we generating high traffic but low sales. We consider have a large online following, but few customers who make purchases. To overcome this issue, we may need to fine-tune our efforts. We start by evaluating our goals. Others than that, we want visitors to our page or blog to call us, we had list the phone number in an easy-to-spot place. After the website comes its content, and it should be valuable content, the kind that will attract readers and internet users interested in our services or products. Content marketing is all the rage. But everything online is some form of content or another. That means all online marketing is content marketing. And that’s the source of a big problem. Much of this effort is based on some big assumptions that may are largely wrong. Maybe no one reads what we write or no one reads what we share. We need to have specific and meaningful content. What we need is to engage people, not just catch their eye for a moment. So, whatever form we use, we make sure speak to the right audience and provide something with substance. Be real with people. We are better off gaining a prospect’s or customer’s respect rather than tricking them into doing business with us. Giving respect helps gain it and give something meaningful. We are also struggling with stale content. We have worked to create a beautiful Facebook page or blog design but don’t post new information on a regular basis, potential customers may click elsewhere. We don’t have time to keep content fresh. So we decide another way to keep content fresh is to include readers. So we try posting open-ended questions or comments and asking the audience to share their opinions or thoughts. By getting to know our followers, we will be able to tailor our next sales offer to customer interests and needs. Even during the most downtrodden of economic times and perhaps even more during those times, the dream of starting a new business venture burns brightly in many people’s minds. The advantages of having a small online business range from lower start-up costs than brick-and-mortar operations to more streamlined administration. But successfully running an online business is far from  easy. The moment a business decides to enter the online world, the very first challenge is creating a reliable website. A good designer can accomplish this, but a high-quality website is more than just visual attraction; it should also function smoothly and be designed for carrying out business. So the first issue that we faced is lack of computer expertise. We needs to possess more than a basic knowledge of the Internet to do business online. Necessary skills include knowing how to set up a website for business purposes and how to market our business online. Instead of this, we had do observation or google searching and read for relevant article or teaching materials either technology resources or visitor engagement resources. Another issue is limitations of business types. Some types of businesses may not be suited for the Internet, particularly those products involve the use of the senses. For example, if the unique selling point of our product is its pleasant aroma. After we decides to selling snacks online we just realise that we are facing this problem. So we decide to sell those famous and top selling Japanese snack for example our main products – Kit Kat, although it is not Japanese. However, Kit Kat is consistently one of the top selling chocolate bars in Japan and because of Kit Kat in Japan has many varieties not available in other countries. We also will inform our customers that Kit Kat Japan has developed a new chocolate bar that can be eaten as is, or baked. It has been introduced as an oven bake version of its famous Kit Kat bar Instead of melting into a messy puddle of chocolate sauce and wafer bits, after two minutes in the oven the candy bar will bake into a crispy cookie. With restaurants in the country quick to use the two-finger chocolate snack in new pizza recipes. So we encourage our customers to have a try on it. While another is about privacy and security concerns. Even if we take precautions such as setting up a secure payment page for customer purchases, we still may be susceptible to unscrupulous individuals who hack our system and steal our customers’ private information. This can be used to drain our customers’ bank accounts or steal their identities. So we may not be able to do business with prospects who don’t trust making purchases online. Because of this, we provide face to face or deliver personally service to our customers to overcome this problems. Furthermore, we generating high traffic but low sales. We consider have a large online following, but few customers who make  purchases. To overcome this issue, we may need to fine-tune our efforts. We start by evaluating our goals. Others than that, we want visitors to our page or blog to call us, we had list the phone number in an easy-to-spot place. After the website comes its content, and it should be valuable content, the kind that will attract readers and internet users interested in our services or products. Content marketing is all the rage. But everything online is some form of content or another. That means all online marketing is content marketing. And that’s the source of a big problem. Much of this effort is based on some big assumptions that may are largely wrong. Maybe no one reads what we write or no one reads what we share. We need to have specific and meaningful content. What we need is to engage people, not just catch their eye for a moment. So, whatever form we use, we make sure speak to the right audience and provide something with substance. Be real with people. We are better off gaining a prospect’s or customer’s respect rather than tricking them into doing business with us. Giving respect helps gain it and give something meaningful. We are also struggling with stale content. We have work ed to create a beautiful Facebook page or blog design but don’t post new information on a regular basis, potential customers may click elsewhere. We don’t have time to keep content fresh. So we decide another way to keep content fresh is to include readers. So we try posting open-ended questions or comments and asking the audience to share their opinions or thoughts. By getting to know our followers, we will be able to tailor our next sales offer to customer interests and needs. Even during the most downtrodden of economic times and perhaps even more during those times, the dream of starting a new business venture burns brightly in many people’s minds. The advantages of having a small online business range from lower start-up costs than brick-and-mortar operations to more streamlined administration. But successfully running an online business is far from easy. The moment a business decides to enter the online world, the very first challenge is creating a reliable website. A good designer can accomplish this, but a high-quality website is more than just visual attraction; it should also function smoothly and be designed for carrying out business. So the first issue that we faced is lack of computer expertise. We needs to possess m ore than a basic knowledge of the Internet to do business online. Necessary skills include knowing how to set up a  website for business purposes and how to market our business online. Instead of this, we had do observation or google searching and read for relevant article or teaching materials either technology resources or visitor engagement resources. Another issue is limitations of business types. Some types of businesses may not be suited for the Internet, particularly those products involve the use of the senses. For example, if the unique selling point of our product is its pleasant aroma. After we decides to selling snacks online we just realise that we are facing this problem. So we decide to sell those famous and top selling Japanese snack for example our main products – Kit Kat, although it is not Japanese. However, Kit Kat is consistently one of the top selling chocolate bars in Japan and because of Kit Kat in Japan has many varieties not available in other countries. We also will inform our customers that Kit Kat Japan has dev eloped a new chocolate bar that can be eaten as is, or baked. It has been introduced as an oven bake version of its famous Kit Kat bar Instead of melting into a messy puddle of chocolate sauce and wafer bits, after two minutes in the oven the candy bar will bake into a crispy cookie. With restaurants in the country quick to use the two-finger chocolate snack in new pizza recipes. So we encourage our customers to have a try on it. While another is about privacy and security concerns. Even if we take precautions such as setting up a secure payment page for customer purchases, we still may be susceptible to unscrupulous individuals who hack our system and steal our customers’ private information. This can be used to drain our customers’ bank accounts or steal their identities. So we may not be able to do business with prospects who don’t trust making purchases online. Because of this, we provide face to face or deliver personally service to our customers to overcome this problems. Furthermore, we generating high traffic but low sales. We consider have a large online following, but few customers who make purchases. To overcome this issue, we may need to fine-tune our efforts. We start by evaluating our goals. Others than that, we want visitors to our page or blog to call us, we had list the phone number in an easy-to-spot place. After the website comes its content, and it should be valuable content, the kind that will attract readers and internet users interested in our services or products. Content marketing is all the rage. But everything online is some form of content or another. That means all online  marketing is content marketing. And that’s the source of a big problem. Much of this effort is based on some big assumptions that may are largely wrong. Maybe no one reads what we write or no one reads what we share. We need to have specific and meaningful content. What we need is to engage people, not just catch their eye for a moment. So, whatever f orm we use, we make sure speak to the right audience and provide something with substance. Be real with people. We are better off gaining a prospect’s or customer’s respect rather than tricking them into doing business with us. Giving respect helps gain it and give something meaningful. We are also struggling with stale content. We have worked to create a beautiful Facebook page or blog design but don’t post new information on a regular basis, potential customers may click elsewhere. We don’t have time to keep content fresh. So we decide another way to keep content fresh is to include readers. So we try posting open-ended questions or comments and asking the audience to share their opinions or thoughts. By getting to know our followers, we will be able to tailor our next sales offer to customer interests and needs. Even during the most downtrodden of economic times and perhaps even more during those times, the dream of starting a new business venture burns brightly in many people’s minds. The advantages of having a small online business range from lower start-up costs than brick-and-mortar operations to more streamlined administration. But successfully running an online business is far from easy. The moment a business decides to enter the online world, the very first challenge is creating a reliable website. A good designer can accomplish this, but a high-quality website is more than just visual attraction; it should also function smoothly and be designed for carrying out business. So the first issue that we faced is lack of computer expertise. We needs to possess more than a basic knowledge of the Internet to do business online. Necessary skills include knowing how to set up a website for business purposes and how to market our business online. Instead of this, we had do observation or google searching and read for relevant article or teaching materials either technology resources or visitor engagement resources. Another issue is limitations of business types. Some types of businesses may not be suited for the Internet, particularly those products involve the use of the senses. For example, if the unique selling point of our product is its pleasant aroma. After we decides to selling  snacks online we just realise that we are facing this problem. So we decide to sell those famous and top selling Japanese snack for example our main products – Kit Kat, although it is not Japanese. However, Kit Kat is consistently one of the top selling chocolate bars in Japan and because of Kit Kat in Japan has many varieties not available in other countries. We also will inform our customers that Kit Kat Japan has developed a new chocolate bar that can be eaten as is, or baked. It has been introduced as an oven bake version of its famous Kit Kat bar Instead of melting into a messy puddle of chocolate sauce and wafer bits, after two minutes in the oven the candy bar will bake into a crispy cookie. With restaurants in the country quick to use the two-finger chocolate snack in new pizza recipes. So we encourage our customers to have a try on it. While another is about privacy and security concerns. Even if we take precautions such as setting up a secure payment page for customer purchases, we still may be susceptible to unscrupulous individuals who hack our system and steal our customers’ private information. This can be used to drain our customers’ bank accounts or steal their identities. So we may not be able to do business with prospects who don’t trust making purchases online. Because of this, we provide face to face or deliver personally service to our customers to overcome this problems. Furthermore, we generating high traffic but low sales. We consider have a large online following, but few customers who make purchases. To overcome this issue, we may need to fine-tune our efforts. We start by evaluating our goals. Others than that, we want visitors to our page or blog to call us, we had list the phone number in an easy-to-spot place. After the website comes its content, and it should be valuable content, the kind that will attract readers and internet users interested in our services or products. Content marketing is all the rage. But everything online is some form of content or another. That means all online marketing is content marketing. And that’s the source of a big problem. Much of this effort is based on some big assumptions that may are largely wrong. Maybe no one reads what we write or no one reads what we share. We need to have specific and meaningful content. What we need is to engage people, not just catch their eye for a moment. So, whatever form we use, we make sure speak to the right audience and provide something with substance. Be real with people. We are better off gaining a prospect’s or customer’s respect  rather than tricking them into doing business with us. Giving respect helps gain it and give something meaningful. We are also struggling with stale content. We have worked to create a beautiful Facebook page or blog design but don’t post new information on a regular basis, potential customers may click elsewhere. We don’t have time to keep content fresh. So we decide another way to keep content fresh is to include readers. So we try posting open-ended questions or comments and asking the audience to share their opinions or thoughts. By getting to know our followers, we will be able to tailor our next sales offer to customer interests and needs. Even during the most downtrodden of economic times and perhaps even more during those times, the dream of starting a new business venture burns brightly in many people’s minds. The advantages of having a small online business range from lower start-up costs than brick-and-mortar operations to more streamlined administration. But successfully running an online business is far from easy. The moment a business decides to enter the online world, the very first challenge is creatin g a reliable website. A good designer can accomplish this, but a high-quality website is more than just visual attraction; it should also function smoothly and be designed for carrying out business. So the first issue that we faced is lack of computer expertise. We needs to possess more than a basic knowledge of the Internet to do business online. Necessary skills include knowing how to set up a website for business purposes and how to market our business online. Instead of this, we had do observation or google searching and read for relevant article or teaching materials either technology resources or visitor engagement resources. Another issue is limitations of business types. Some types of businesses may not be suited for the Internet, particularly those products involve the use of the senses. For example, if the unique selling point of our product is its pleasant aroma. After we decides to selling snacks online we just realise that we are facing this problem. So we decide to sell those famous and top selling Japanese snack for example our main products – Kit Kat, although it is not Japanese. However, Kit Kat is consistently one of the top selling chocolate bars in Japan and because of Kit Kat in Japan has many varieties not availa ble in other countries. We also will inform our customers that Kit Kat Japan has developed a new chocolate bar that can be eaten as is, or baked. It has been introduced as  an oven bake version of its famous Kit Kat bar Instead of melting into a messy puddle of chocolate sauce and wafer bits, after two minutes in the oven the candy bar will bake into a crispy cookie. With restaurants in the country quick to use the two-finger chocolate snack in new pizza recipes. So we encourage our customers to have a try on it. While another is about privacy and security concerns. Even if we take precautions such as setting up a secure payment page for customer purchases, we still may be susceptible to unscrupulous individuals who hack our system and steal our customers’ private information. This can be used to drain our customers’ bank accounts or steal their identities. So we may not be able to do business with prospects who don’t trust making purchases online. Because of this, we provide face to face or deliver personally service to our customers to overcome this problems. Furthermore, we generating high traffic but low sales. We consider have a large online following, but few customers who make purchases. To overcome this issue, we may need to fine-tune our efforts. We start by evaluating our goals. Others than that, we want visitors to our page or blog to call us, we had list the phone number in an easy-to-spot place. After the website comes its content, and it should be valuable content, the kind that will attract readers and internet users interested in our services or products. Content marketing is all the rage. But everything online is some form of content or another. That means all online marketing is content marketing. And that’s the source of a big problem. Much of this effort is based on some big assumptions that may are largely wrong. Maybe no one reads what we write or no one reads what we share. We need to have specific and meaningful content. What we need is to engage people, not just catch their eye for a moment. So, whatever form we use, we make sure speak to the right audience and provide something with substance. Be real with people. We are better off gaining a prospect’s or customer’s respect rather than tricking them into doing business with us. Giving respect helps gain it and give something meaningful. We are also struggling with stale content. We have worked to create a beautiful Facebook page or blog design but don’t post new information on a regular basis, potential customers may click elsewhere. We don’t have time to keep content fresh. So we decide another way to keep content fresh is to include readers. So we try posting open-ended questions or comments and asking the audience to share their  opinions or thoughts. By getting to know our followers, we will be able to tailor our next sales offer to customer interests and needs. Even during the most downtrodden of economic times and perhaps even more during those times, the dream of starting a new business venture burns brightly in many people’s minds. The advantages of having a small online busines s range from lower start-up costs than brick-and-mortar operations to more streamlined administration. But successfully running an online business is far from easy. The moment a business decides to enter the online world, the very first challenge is creating a reliable website. A good designer can accomplish this, but a high-quality website is more than just visual attraction; it should also function smoothly and be designed for carrying out business. So the first issue that we faced is lack of computer expertise. We needs to possess more than a basic knowledge of the Internet to do business online. Necessary skills include knowing how to set up a website for business purposes and how to market our business online. Instead of this, we had do observation or google searching and read for relevant article or teaching materials either technology resources or visitor engagement resources. Another issue is limitations of business types. Some types of businesses may not be suited for the Internet, particularly those products involve the use of the senses. For example, if the unique selling point of our product is its pleasant aroma. After we decides to selling snacks online we just realise that we are facing this problem. So we decide to sell those famous and top selling Japanese snack for example our main products – Kit Kat, although it is not Japanese. However, Kit Kat is consistently one of the top selling chocolate bars in Japan and because of Kit Kat in Japan has many varieties not available in other countries. We also will inform our customers that Kit Kat Japan has developed a new chocolate bar that can be eaten as is, or baked. It has been introduced as an oven bake version of its famous Kit Kat bar Instead of melting into a messy puddle of chocolate sauce and wafer bits, after two minutes in the oven the candy bar will bake into a crispy cookie. With restaurants in the country quick to use the two-finger chocolate snack in new pizza recipes. So we encourage our customers to have a try on it. While another is about privacy and security concerns. Even if we take precautions such as setting up a sec ure payment page for customer purchases, we still may be susceptible  to unscrupulous individuals who hack our system and steal our customers’ private information. This can be used to drain our customers’ bank accounts or steal their identities. So we may not be able to do business with prospects who don’t trust making purchases online. Because of this, we provide face to face or deliver personally service to our customers to overcome this problems. Furthermore, we generating high traffic but low sales. We consider have a large online following, but few customers who make purchases. To overcome this issue, we may need to fine-tune our efforts. We start by evaluating our goals. Others than that, we want visitors to our page or blog to call us, we had list the phone number in an easy-to-spot place. After the website comes its content, and it should be valuable content, the kind that will attract readers and internet users interested in our services or products. Content marketing is all the rage. But everything online is some form of content or another. That means all online marketing is content marketing. And that’s the sourc e of a big problem. Much of this effort is based on some big assumptions that may are largely wrong. Maybe no one reads what we write or no one reads what we share. We need to have specific and meaningful content. What we need is to engage people, not just catch their eye for a moment. So, whatever form we use, we make sure speak to the right audience and provide something with substance. Be real with people. We are better off gaining a prospect’s or customer’s respect rather than tricking them into doing business with us. Giving respect helps gain it and give something meaningful. We are also struggling with stale content. We have worked to create a beautiful Facebook page or blog design but don’t post new information on a regular basis, potential customers may click elsewhere. We don’t have time to keep content fresh. So we decide another way to keep content fresh is to include readers. So we try posting open-ended questions or comments and asking the audience to share their opinions or thoughts. By getting to know our followers, we will be able to tail or our next sales offer to customer interests and needs. Even during the most downtrodden of economic times and perhaps even more during those times, the dream of starting a new business venture burns brightly in many people’s minds. The advantages of having a small online business range from lower start-up costs than brick-and-mortar operations to more streamlined administration. But successfully running an online business is far from  easy. The moment a business decides to enter the online world, the very first challenge is creating a reliable website. A good designer can accomplish this, but a high-quality website is more than just visual attraction; it should also function smoothly and be designed for carrying out business. So the first issue that we faced is lack of computer expertise. We needs to possess more than a basic knowledge of the Internet to do business online. Necessary skills include knowing how to set up a website for business purposes and how to market our business online. Instead of this, we had do observation or google searching and read for relevant article or teaching materials either technology resources or visitor engagement resources. Another issue is limitations of business types. Some types of businesses may not be suited for the Internet, particularly those products involve the use of the senses. For example, if the unique selling point of our product is its pleasant aroma. After we decides to selling snacks online we just realise that we are facing this problem. So we decide to sell those famous and top selling Japanese snack for example our main products – Kit Kat, although it is not Japanese. However, Kit Kat is consistently one of the top selling chocolate bars in Japan and because of Kit Kat in Japan has many varieties not available in other countries. We also will inform our customers that Kit Kat Japan has developed a new chocolate bar that can be eaten as is, or baked. It has been introduced as an oven bake version of its famous Kit Kat bar Instead of melting into a messy puddle of chocolate sauce and wafer bits, after two minutes in the oven the candy bar will bake into a crispy cookie. With res taurants in the country quick to use the two-finger chocolate snack in new pizza recipes. So we encourage our customers to have a try on it. While another is about privacy and security concerns. Even if we take precautions such as setting up a secure payment page for customer purchases, we still may be susceptible to unscrupulous individuals who hack our system and steal our customers’ private information. This can be used to drain our customers’ bank accounts or steal their identities. So we may not be able to do business with prospects who don’t trust making purchases online. Because of this, we provide face to face or deliver personally service to our customers to overcome this problems. Furthermore, we generating high traffic but low sales. We consider have a large online following, but few customers who make  purchases. To overcome this issue, we may need to fine-tune our efforts. We start by evaluating our goals. Others than that, we want visitors to our page or blog to call us, we had list the phone number in an easy-to-spot place. After the website comes its content, and it should be valuable content, the kind that will attract readers and internet users interested in our services or products. Content marketing is all the rage. But everything online is some form of content or another. That means all online marketing is content marketing. And that’s the source of a big problem. Much of this effort is based on some big assumptions that may are largely wrong. Maybe no one reads what we write or no one reads what we share. We need to have specific and meaningful content. What we need is to engage people, not just catch their eye for a moment. So, whatever form we use, we make sure speak to the right audience and provide something with substance. Be real with people. We are better off gaining a prospect’s or customer’s respect rather than tricking them into doing business with us. Giving respect helps gain it and give something meaningful. We are also struggling with stale content. We have worked to create a beautiful Facebook page or blog design but don’t post new information on a regular basis, potential customers may click elsewhere. We don’t have time to keep content fresh. So we decide another way to keep content fresh is to include readers. So we try posting open-ended questions or comments and asking the audience to share their opinions or thoughts. By getting to know our followers, we will be able to tailor our next sales offer to customer interests and needs. Even during the most downtrodden of economic times and perhaps even more during those times, the dream of starting a new business venture burns brightly in many people’s minds. The advantages of having a small online business range from lower start-up costs than brick-and-mortar operations to more streamlined administration. But successfully running an online business is far from easy. The moment a business decides to enter the online world, the very first challenge is creating a reliable website. A good designer can accomplish this, but a high-quality website is more than just visual attraction; it should also function smoothly and be de signed for carrying out business. So the first issue that we faced is lack of computer expertise. We needs to possess more than a basic knowledge of the Internet to do business online. Necessary skills include knowing how to set up a  website for business purposes and how to market our business online. Instead of this, we had do observation or google searching and read for relevant article or teaching materials either technology resources or visitor engagement resources. Another issue is limitations of business types. Some types of businesses may not be suited for the Internet, particularly those products involve the use of the senses. For example, if the unique selling point of our product is its pleasant aroma. After we decides to selling snacks online we just realise that we are facing this problem. So we decide to sell those famous and top selling Japanese snack for example our main products – Kit Kat, although it is not Japanese. However, Kit Kat is consistently one of the top selling chocolate bars in Japan and because of Kit Kat in Japan has many varieties not available in other countries. We also will inform our customers that Kit Kat Japan has developed a new chocolate bar that can be eaten as is, or baked. It has been introduced as an oven bake version of its famous Kit Kat bar Instead of melting into a messy puddle of chocolate sauce and wafer bits, after two minutes in the oven the candy bar will bake into a crispy cookie. With restaurants in the country quick to use the two-finger chocolate snack in new pizza recipes. So we encourage our customers to have a try on it. While another is about privacy and security concerns. Even if we take precautions such as setting up a secure payment page for customer purchases, we still may be susceptible to unscrupulous individuals who hack our system and steal our customers’ private information. This can be used to drain our customers’ bank accounts or steal their identities. So we may not be able to do business with prospects who don’t trust making purchases online. Because of this, we provide face to fac e or deliver personally service to our customers to overcome this problems. Furthermore, we generating high traffic but low sales. We consider have a large online following, but few customers who make purchases. To overcome this issue, we may need to fine-tune our efforts. We start by evaluating our goals. Others than that, we want visitors to our page or blog to call us, we had list the phone number in an easy-to-spot place. After the website comes its content, and it should be valuable content, the kind that will attract readers and internet users interested in our services or products. Content marketing is all the rage. But everything online is some form of content or another. That means all online  marketing is content marketing. And that’s the source of a big problem. Much of this effort is based on some big assumptions that may are largely wrong. Maybe no one reads what we write or no one reads what we share. We need to have specific and meaningful content. What we need is to engage people, not just catch their eye for a moment. So, whatever f orm we use, we make sure speak to the right audience and provide something with substance. Be real with people. We are better off gaining a prospect’s or customer’s respect rather than tricking them into doing business with us. Giving respect helps gain it and give something meaningful. We are also struggling with stale content. We have worked to create a beautiful Facebook page or blog design but don’t post new information on a regular basis, potential customers may click elsewhere. We don’t have time to keep content fresh. So we decide another way to keep content fresh is to include readers. So we try posting open-ended questions or comments and asking the audience to share their opinions or thoughts. By getting to know our followers, we will be able to tailor our next sales offer to customer interests and needs. Even during the most downtrodden of economic times and perhaps even more during those times, the dream of starting a new business venture burns brightly in many people’s minds. The advantages of having a small online business range from lower start-up costs than brick-and-mortar operations to more streamlined administration. But successfully running an online business is far from easy. The moment a business decides to enter the online world, the very first challenge is creating a reliable website. A good designer can accomplish this, but a high-quality website is more than just visual attraction; it should also function smoothly and be designed for carrying out business. So the first issue that we faced is lack of computer expertise. We needs to possess more than a basic knowledge of the Internet to do business online. Necessary skills include knowing how to set up a website for business purposes and how to market our business online. Instead of this, we had do observation or google searching and read for relevant article or teaching materials either technology resources or visitor engagement resources. Another issue is limitations of business types. Some types of businesses may not be suited for the Internet, particularly those products involve the use of the senses. For example, if the unique selling point of our product is its pleasant aroma. After we decides to selling  snacks online we just realise that we are facing this problem. So we decide to sell those famous and top selling Japanese snack for example our main products – Kit Kat, although it is not Japanese. However, Kit Kat is consistently one of the top selling chocolate bars in Japan and because of Kit Kat in Japan has many varieties not available in other countries. We also will inform our customers that Kit Kat Japan has developed a new chocolate bar that can be eaten as is, or baked. It has been introduced as an oven bake version of its famous Kit Kat bar Instead of melting into a messy puddle of chocolate sauce and wafer bits, after two minutes in the oven the candy bar will bake into a crispy cookie. With restaurants in the country quick to use the two-finger chocolate snack in new pizza recipes. So we encourage our customers to have a try on it. While another is about privacy and security concerns. Even if we take precautions such as setting up a secure payment page for customer purchases, we still may be susceptible to unscrupulous individuals who hack our system and steal our customers’ private information. This can be used to drain our customers’ bank accounts or steal their identities. So we may not be able to do business with prospects who don’t trust making purchases online. Because of this, we provide face to face or deliver personally service to our customers to overcome this problems. Furthermore, we generating high traffic but low sales. We consider have a large online following, but few customers who make purchases. To overcome this issue, we may need to fine-tune our efforts. We start by evaluating our goals. Others than that, we want visitors to our page or blog to call us, we had list the phone number in an easy-to-spot place. After the website comes its content, and it should be valuable content, the kind that will attract readers and internet users interested in our services or products. Content marketing is all the rage. But everything online is some form of content or another. That means all online marketing is content marketing. And that’s the source of a big problem. Much of this effort is based on some big assumptions that may are largely wrong. Maybe no one reads what we write or no one reads what we share. We need to have specific and meaningful content. What we need is to engage people, not just catch their eye for a moment. So, whatever form we use, we make sure speak to the right audience and provide something with substance. Be real with people. We are better off gaining a prospect’s or customer’s respect  rather than tricking them into doing business with us. Giving respect helps gain it and give something meaningful. We are also struggling with stale content. We have worked to create a beautiful Facebook page or blog design but don’t post new information on a regular basis, potential customers may click elsewhere. We don’t have time to keep content fresh. So we decide another way to keep content fresh is to include readers. So we try posting open-ended questions or comments and asking the audience to share their opinions or thoughts. By getting to know our followers, we will be able to tailor our next sales offer to customer interests and needs. Even during the most downtrodden of economic times and perhaps even more during those times, the dream of starting a new business venture burns brightly in many people’s minds. The advantages of having a small online business range from lower start-up costs than brick-and-mortar operations to more streamlined administration. But successfully running an online business is far from easy. The moment a business decides to enter the online world, the very first challenge is creating a reliable website. A good designer can accomplish this, but a high-quality website is more than just visual attraction; it should also function smoothly and be designed for carrying out business. So the first issue that we faced is lack of computer expertise. We needs to possess more than a basic knowledge of the Internet to do business online. Necessary skills include knowing how to set up a website for business purposes and how to market our business online. Instead of this, we had do observation or google searching and read for relevant article or teaching materials either technology resources or visitor engagement resources. Another issue is limitations of business types. Some types of businesses may not be suited for the Internet, particularly those products involve the use of the senses. For example, if the unique selling point of our product is its pleasant aroma. After we decides to selling snacks online we just realise that we are facing this problem. So we decide to sell those famous and top selling Japanese snack for example our main products – Kit Kat, although it is not Japanese. However, Kit Kat is consistently one of the top selling chocolate bars in Japan and because of Kit Kat in Japan has many varieties not available in other countries. We also will inform our customers that Kit Kat Japan has developed a new chocolate bar that can be eaten as is, or baked. It has been introduced as  an oven bake version of its famous Kit Kat bar Instead of melting into a messy puddle of chocolate sauce and wafer bits, after two minutes in the oven the candy bar will bake into a crispy cookie. With restaurants in the country quick to use the two-finger chocolate snack in new pizza recipes. So we encourage our customers to have a try on it. While another is about privacy and security concerns. Even if we take precautions such as setting up a secure payment page for customer purchases, we still may be susceptible to unscrupulous individuals who hack our system and steal our customers’ private information. This can be used to drain our customers’ bank accounts or steal their identities. So we may not be able to do business with prospects who don’t trust making purchases online. Because of this, we provide face to face or deliver personally service to our customers to overcome this problems. Furthermore, we generating high traffic but low sales. We consider have a large online following, but few customers who make purchases. To overcome this issue, we may need to fine-tune our efforts. We start by evaluating our goals. Others than that, we want visitors to our page or blog to call us, we had list the phone number in an easy-to-spot place. After the website comes its content, and it should be valuable content, the kind that will attract readers and internet users interested in our services or products. Content marketing is all the rage. But everything online is some form of content or another. That means all online marketing is content marketing. And that’s the source of a big problem. Much of this effort is based on some big assumptions that may are largely wrong. Maybe no one reads what we write or no one reads what we share. We need to have specific and meaningful content. What we need is to engage people, not just catch their eye for a moment. So, whatever form we use, we make sure speak to the right audience and provide something with substance. Be real with people. We are better off gaining a prospect’s or customer’s respect rather than tricking them into doing business with us. Giving respect helps gain it and give something meaningful. We are also struggling with stale content. We have worked to create a beautiful Facebook page or blog design but don’t post new information on a regular basis, potential customers may click elsewhere. We don’t have time to keep content fresh. So we decide another way to keep content fresh is to include readers. So we try posting open-ended questions or comments and asking the audience to share their  opinions or thoughts. By getting to know our followers, we will be able to tailor our next sales offer to customer interests and needs. Even during the most downtrodden of economic times and perhaps even more during those times, the dream of starting a new business venture burns brightly in many people’s minds. The advantages of having a small online business range from lower start-up costs than brick-and-mortar operations to more streamlined administration. But successfully running an online business is far from easy. The moment a business decides to enter the online world, the very first challenge is creating a reliable website. A good designer can accomplish this, but a high-quality website is more than just visual attraction; it should also function smoothly and be designed for carrying out business. So the first issue that we faced is lack of computer expertise. We needs to possess more than a basic knowledge of the Internet to do business online. Necessary skills include knowing how to set up a website for business purposes and how to market our business online. Instead of this, we had do observation or google searching and read for relevant article or teaching materials either technology resources or visitor engagement resources. Another issue is limitations of business types. Some types of businesses may not be suited for the Internet, particularly those products involve the use of the senses. For example, if the unique selling point of our product is its pleasant aroma. After we decides to selling snacks online we just realise that we are facing this problem. So we decide to sell those famous and top selling Japanese snack for example our main products – Kit Kat, although it is not Japanese. However, Kit Kat is consistently one of the top selling chocolate bars in Japan and because of Kit Kat in Japan has many varieties not available in other countries. We also will inform our customers that Kit Kat Japan has developed a new chocolate bar that can be eaten as is, or baked. It has been introduced as an oven bake version of its famous Kit Kat bar Instead of melting into a messy puddle of chocolate sauce and wafer bits, after two minutes in the oven the candy bar will bake into a crispy cookie. With restaurants in the country quick to use the two-finger chocolate snack in new pizza recipes. So we encourage our customers to have a try on it. While another is about privacy and security concerns. Even if we take precautions such as setting up a secure payment page for customer purchases, we still may be susceptible  to unscrupulous individuals who hack our system and steal our customers’ private information. This can be used to drain our customers’ bank accounts or steal their identities. So we may not be able to do business with prospects who don’t trust making purchases online. Because of this, we provide face to face or deliver personally service to our customers to overcome this problems. Furthermore, we generating high traffic but low sales. We consider have a large online following, but few customers who make purchases. To overcome this issue, we may need to fine-tune our efforts. We start by evaluating our goals. Others than that, we want visitors to our page or blog to call us, we had list the phone number in an easy-to-spot place. After the website comes its content, and it should be valuable content, the kind that will attract readers and internet users interested in our services or products. Content marketing is all the rage. But everything online is some form of content or another. That means all online marketing is content marketing. And that’s the source of a big problem. Much of this effort is based on some big assumptions that may are largely wrong. Maybe no one reads what we write or no one reads what we share. We need to have specific and meaningful content. What we need is to engage people, not just catch their eye for a moment. So, whatever form we use, we make sure speak to the right audience and provide something with substance. Be real with people. We are better off gaining a prospect’s or customer’s respect rather than tricking them into doing business with us. Giving respect helps gain it and give something meaningful. We are also struggling with stale content. We have worked to create a beautiful Facebook page or blog design but don’t post new information on a regular basis, potential customers may click elsewhere. We don’t have time to keep content fresh. So we decide another way to keep content fresh is to include readers. So we try posting open-ended questions or comments and asking the audience to share their opinions or thoughts. By getting to know our followers, we will be able to tailor our next sales offer to customer interests and needs.